Government Markets

Our Government Markets team is focused on helping clients drive revenue from federal, state and local governments. Our success is driven by a strong foundation of seasoned experts that have served at the highest levels of private business and government. Overlaying this is NSI’s national network of over 2,000 bipartisan consultants that cover every state capitol, and every major city and county across the country. Together, this powerful team consistently demonstrates the unique ability to pinpoint when the needs of business and government intersect, solve complex problems, create new markets, accelerate revenues, and design and execute innovative programs to navigate a dynamic state and local government landscape. We have generated more than $7.5 billion in revenue and countless legislative initiatives that have become law — proving that our success is measured in results for our clients.

Market Assessment

Find the right answers to the right questions about your market.

NSI is made up of key individuals who understand your industry and the intricacies of government. Our unique understanding and expertise of how each state and local government operates, coupled with the latest intelligence from NSI’s on-the-ground network of state and local consultants, helps us create the right strategies for meeting each of our client’s goals, including:

Organizational Assessment and Development

Evaluate current structure, teams, and capabilities including sales teams, consultants and lobbyists in order to maximize revenues.

Examine all relevant functions to determine capabilities, consistency, and opportunities for optimization — sales, government relations, corporate partnerships, community relations, Board of Directors on Advisory Board, marketing/communications, strategy.

Provide assistance with development of a public sector structure with resources necessary to succeed that crosses the entire company to maximize the overall return.

Due diligence on vertical markets, spending, budgets, etc.

Geopolitical Analysis

Identify a company’s issues, key resources, assets, presence and relationships

analysis of political landscape dynamics and the potential risk/ impact on the company’s objectives and bottom line.

Competitive Analysis

Understand your competition.

Do you know what your competition is doing in the government markets? Do you know how much market share they have gained? Do you know how they price and position their product to government agencies? Do you know what the market thinks about your competition and how you rank against them?

NSI’s team of Industry experts, coupled with our on-the-ground national network across all levels and branches of government, our team of researchers can provide you with the in-depth intelligence and insight to help position yourself to compete with your competition.

Competitive scans to assess strengths, weaknesses, opportunities, and threats to determine how to stay ahead of the market.

Conduct a competitive scan to articulate how each key competitor is approaching the market and make recommendations to enhance the company’s competitiveness.

Conduct research to identify dollars spent by each state on the company’s products as well as via purchases from competitors and substitute solutions.

Market Entry

Make a powerful entrance into your market.

Assess a market entry plan for your organization to identify opportunities and obstacles before investing resources. Helping non-US companies determine if the US Government is a viable market, and developing/executing the strategies to enter the market.

Market entry evaluation and market segmentation

Competitive landscape trends and sizing

Partnership evaluation

Business plan development (market entry)

Branding and marketing review for US market entry

Client awareness building program — introductions to raise profiles to key political figures

Frequently leads to a full scale procurement program

Representative engagements

Partnership Strategy

Connect with the right partners at the right time.

A partnership strategy can be critical to an organization’s growth potential. However, developing the wrong partnerships can be costly and turn even the most opportune situation into a dead end. NSI can help you with our direct relationships and national network to help you identify the right partners and make the proper introductions to form productive relationships on a national, regional or local level.

Identification and introduction services to meet client’s needs

Particular focus on helping form relationships with systems integrators, VARs, distributors, MWBEs and/or funding sources

What we do:

Develop of a list of potential partners

Vett the partners to identify best fit

Make introductions

Facilitate completion of the appropriate contractual relationship